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All New Edition NZ products are made from proven, high-quality materials and ingredients, and packaged sustainably – proven to be safe for babies, simple for caregivers and kind to our planet.
We know breastfeeding can be hard, so we made Pumpd super soft.
We use Silopren LSR 2670 THHV—a higher-than-food-grade silicone made from the same raw material as medical supplies.
This durable and safe silicone has been tested to keep working beautifully for ages—and it will never grow teeth, we promise.
Sheer simplicity (no clunky moving parts, hallelujah!) makes sterilising easy with just a little soapy water and a quick boil in plain water. This makes it easier to reduce chemicals around the home, too.
Our water-based sanitisers use a unique, antimicrobial molecule that acts like microscopic pins to pierce and kill bugs—a bit like a pin popping a balloon. Germs can’t build up resistance or turn into superbugs. This incredible little molecule means we don’t need to use nasty chemicals like triclosan, phenoxyethanol or alcohol, making them safe and non-irritating for grown-ups, babies and kids (including pets).
Apart from this little miracle molecule, the only other ingredients in our sanitisers are purified, deionised water.
These simple fragrance-free formulas are less toxic than vitamin C and coffee. (Unless you’re a pathogen, of course). And yet they’ve been proven by independent labs to kill 100+ known microbes that can make people sick, like E.coli, Pseudomonas spp, MRSA (Methicillin Resistant Staphylococcus Aureus), Norovirus, Aspergillus Niger, even Ebola.
Easy on the eye and on our home planet, our packaging is designed to get your New Edition NZ goodies to you in perfect condition.
All packaging is made here in New Zealand. It’s 100% recyclable (no metallics, foil or plastic windows). And to keep curious little ones safe, we use only non-toxic colours and inks. We like to reduce waste and keep things simple. So, instead of glossy brochures that end up in landfill, you’ll find instructions on the pack. Our website and customer service team are on hand with any other info or support you need.
Courier bags are home compostable PBAT and PLA—made from plants like corn and wheat. Our recyclable courier boxes are printed with non-toxic dye. Simply remove the tape on your box and pop into your home recycling or reuse it.
